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The Genesis of Magnus Marketing Group


1998: Rachel Schneider, North American Marketing Manager for Hexaware Technologies - a new entrant into the not well-understood offshore consulting world. Worked directly with the U.S. salesteam providing research and prospecting support relying on a new tool called Google. Soon, the entire salesteam was adopting and relying on the "R&D" uncovered to break into Fortune-level accounts. Along with Practice Heads input, solutions were packaged, effective strategies developed, and messages were creatively crafted and customized. Sales and marketing efforts were linked into a complete process. Traditional marketing tactics surrounded the effort. Proposal editing/enhancement resulted in consistent shortlisting. Meetings and high quality leads were consistently generated. This was probably one of the first examples of integrated sales and marketing using "sales focused research" as its core. Today, Hexaware is a second-tier offshore provider at 250+ million revenue.

2001-2005: Continued technique implementation at successive technology organizations (technology outsourcing organizations, technology consulting, ISVs) with similar results. Large opportunities were proactively uncovered (including one that was worth half the revenue of the company), higher level decision makers engaged in fruitful conversations, and rapid results realized in the form of meetings, proposals, pilots, RFP's. These organizations were all under 100 million in revenue, had zero brand equity, no marketing budget. It was a combination of well-defined value propositions and strong business-driven targeting that yielded superior results.

2004: Rachel is Sales Intelligence Manager where she built out a division around strategic research and prospecting. The company focused exclusively on the technology reseller community around a major manufacturer. She assembled a team of MBA level researchers and experienced business development professionals. Under her leadership, every deliverable yielded at least one decision-maker level meeting, plus a multitude (up to 20) proactively identified sales opportunities. Million dollar+ business deals were secured resulting from the teamís effort.

2007: With the vision, desire, and belief to bring the benefits of sales-focused research to the marketing/sales community, Magnus Marketing Group was formally launched providing services to the SMB market, including non-core-tech companies. The same team that brought success in 2004 has committed again. We are ready to put our well-honed techniques cost-effectively to work for you.