Magnus Marketing Blog

I just got off the phone with a highly recognizeable technology company. I was introducing one of my clients training/consulting services. This client is a superstar in his industry and has done for his industry what I intend to do in marketing. The response from this person was:

I heard of {the client}, but we have an in-house system for training and brainstorm frequently to share practices. We do webinars and have seasoned professionals".

I heard this type of hooey from others also who seem to feel that they are so superior they don't need any additional training or knowledge transfer.

You do not rise to the top without constant learning and education, period. I have an MBA, post-MBA, attended many webinars and training sessions. My clients and previous employers use the word "brilliant" when describing me and say that they learn a lot from hanging around with me (the same term I use to describe my team of analysts and biz dev people). And you know what? I still attend webinars, training, and would go back to school for ANOTHER degree or certificate in a minute! I read everything in business, sales, marketing that I can get my hands on and would welcome the opportunity to learn from industry experts.

These people, these companies, who feel they know it all and wouldn't benefit from additional work are in danger of losing competitiveness. After all, my industry-leading client will provide his advanced training to their competition because I am selling to them also. I may even make it a point of saying, your competitor thinks they know it all - so you can have something now that they don't!

Same with Magnus - stick with your traditional agencies, old-line research firms doing focus groups or compiling data, "give the list-bang the phone" telemarketing companies because that's "who you always use" or your team does it in-house. My clients will be winning your accounts because I and my team will be taking them away from you.