Magnus Marketing Blog

This is to those who are looking to do email cold calls. Don't think that an email cold call will prevent you from actually speaking to people. You will still have to follow up with a phone call and actually discuss your products and services intelligently with someone. And, if you send a great email, but can't back it up with substance and personality - you will fail.

Email cold calls are only as effective as the research and critical thinking that go behind them also. Emails that tout feature, product, benefit and the same crapola that your stupid brochure has in it will NOT get a return.

Please do not think that "email cold calling" is the panacea to poor sales and marketing capability, if you suck with regular cold calling and write inarticulately - you will still fail.

I have done email cold calling for many years along with telephone calling and integrated marketing. It takes research and time to perfect a true email cold call.