Magnus Marketing Blog

Doing the research, whether digging into a business or finding and messaging the right target person does help. Here are my latest stats with some of my clients: Yah a little commercial for Magnus Marketing Group.

Recycling/Asset Recovery: Prospecting using a list. 92 contacts (VM & discussions), 5 CIO's talked to, 9 leads, 3 meetings, and 5 send infos. 40 hours of work over 2 months. 10% contact to qualified opportunity conversion.

Executive Search: Research based approach. 25 opportunities, 10 conversions - 3 no good contract terms (dropped),the rest accepted. 1 year and 1 month work, 10 hours per week. 40 - 50% suspect to contract conversion (industry average is 10%). Fortune 500 clients included. If the recruiters could have found and closed candidates the revenue figure would be very high.

ISV/SAAS Firm: 7 month project concluded, market research/initial meeting engagement for a Healthcare product not yet on the market. 45 companies provided, 24 meetings set with VP, Director, Chief Medical Officers. When the company did this originally, they had 4 meetings, I got 24. Two meetings were with Fortune 500 CMO's/VP's. Expecting at least 5 meetings to turn to outright sales.

Industry Leading Consultant: Using research based approach, quickly identified relevant opportunities. Averaging 1 or 2 larger deals per month (can't disclose revenue numbers). Meetings secured with VP level for larger corporate deals. The commission is nice to have.

Other clients are coming on board soon. Like I said, the research combined with the right person on the phone and messaging (derived from value proposition) can make a world of difference. Especially in a world of 1 to 5% return. I will say this, if I had someone feeding me account profiles which could cover all of my client's needs (and that can be done), I bet my conversion rates would be higher.