Magnus Marketing Blog

I love to write, especially if something strikes me and pushes a button. My passion is business and the world of sales/marketing and I love to talk about lots of areas within that. That and pointing out the extreme stupidity of many of my former employers - actually, it is precisely because of the idiocy of my former employers that I started Magnus Marketing Group. To prevent other small businesses from making the same dumb mistakes they did.

Well, I realized as I passionately wrote things about my experiences that I am not only educating nice people who may really need my help, but I am also feeding information to not very nice people or competitors who don't possess the level of intelligence that I do. The last thing I want to do is share yet more insight or ideas with people who will claim them as their own and market it as such. I am not in the business of educating competitors who may have better networks than me, who have more visibility, or who will take my advice packaged as their own for their clients. As I said before, as many have said to me, there is only one Rachel - this one has some unique talents with Sales Intelligence research and prospecting that very few possess. Doing business with anyone else will NOT give you the same results.

I noticed that a former employer visited my LinkedIn profile a couple of times in the last few weeks. I have no idea what they are looking for or why they even are looking. This is one former employer that I will never deal with again, other former employers are clients and I am glad they recognized my value and engaged with me again. Those are the smart ones. :) I have a feeling this one is searching for ideas or looking for something that they can call the legal dogs out on. Not that they have anything to call them on, in fact the reverse may be true. Anyway. But that made me realize yet another downside to Web 2.0 and social media - with lack of privacy comes lack of protection.

My blog will continue with general comments or developments, things that may still help people. But I am not in the business of educating my competition. If anyone wants to know how to intelligently go to market or win business in down economic times - do what others have done: email or call me. I will even chat with you for free!