Magnus Marketing Blog

This is to motivate all of you hard-working people who are considering starting companies, who are the revenue catalysts for your firms, and who are looking for work.

There is still opportunity out there. In January, one client had five demos, another had one meeting set up, one had a major meeting that could be a huge opportunity, another had four people say that when the time came they would try out a brand new service, and another had two meetings including a five figure proposal. Yes Virginia, there is business out there. Sometimes the opportunity is immediate, sometimes it is off in the distance, but it is there. You have to be smart and know where to look and how to handle it. Keep looking, don't drive by numbers.

This is an economy and a situation where out-of-the box thinking is needed. Even President Obama is trying something very interesting, he is investing in "other" areas in an effort to shore up the losses and maintain economic spending. I believe those projects are designed to "shore up" and allow the capitalist economy to heal which means incubation of new companies, realignment of the global markets, and an adjustment to a new reality. Again, I emphasize that we need more AlphaPoint Technologies and 3X type companies, small innovative makers and manufacturers of interesting solutions. WE MUST SUPPORT ALL OF THESE COMPANIES - they are the future of America.

To the people who demanded huge salaries, entitlements, and jumped for the next monetary offer, I wish them a stretch of unemployment that will teach some humility. To those who turn their noses up at the horrendous thought of working at Wal-Mart or Kohls, hey man - I am working and collecting a paycheck - while you wait for your unemployment which hopefully will be paid on time. Maybe a stretch at Wal-Mart will teach you to respect all people. To those office politicians and brownnosers, I hope the S***T hits the fan, particularly when your colleagues are not there to cover for your incompetence. To the unethical and theives, when the veil is lifted the truth comes out. Nothing like some good unemployment to bring people off the high horse. To the people running side businesses inside corporations and hiring your friends, may the gravy train end and end quickly. Yes, now is the time when the marginal performers, jerks, deadwood, overpaid entry level people, untalented, and no-value-to-the-company will finally get their due. Believe me, there are more of those being terminated than real contributers.

To those people who lost their job because it was outsourced, obsolete, or obliterated, my heart goes out to you. There is opportunity out there, examine your skills - try something else, find your way. To those with ideas who felt they could do it better than the boss, scrapped together an invention or a new software product, or felt constrained - take the chance - make your way...there are buyers and people who will support you. I will, others will - we will help you succeed. To those who didn't have the political capital, played by the rules, and did the right thing - there will be something for you...try a new career. A very intelligent cashier at Kohl's who just graduated from college found his opportunity severely limited - he is a good worker, very smart, nice person. He asked and the managers supported his application to the management program. He will enroll. My guess is in 3 to 5 years, he will make over 80K as a store manager in a new path that he didn't expect to take. Don't be arrogant, don't demand, you could work for a lower salary and contribute to a company that will succeed and quickly pay you more than you dreamed of. Think possibility, not reality all the time.

Be open, be flexible, look outside the box - listen to the market, do what it takes...you will make it to another day.