Magnus Marketing Blog

Recently, I had another article posted on the Fordyce Forum - which is linked to here. At least the Fordyce Forum recognizes that I have something valuable to contribute to business development - actually I wrote some commentary also on the Customer Collective - that is a great sales site also.

My respondent, as you can see, asked me how long "I worked a desk" and mis-interpreted my "carefully crafted" post. That article/post was developed from over 50 calls to staffing agencies, plus other calls to corporate recruiters and experience from the agencies I worked for in the past two years. My respondent who advocates cold calling and provided tremendous support for my post, unfortunately missed the point. You can't just make hundreds of calls looking for job orders, a job, to push a product unless you have something meaningful to say. Folks, the limited amount of employed professionals and decision-makers are BOMBARDED with communiques from a myriad of people, many of whom are selling the same products and services. You MUST find differentiation and it should not be just price oriented.

On a similiar note, a recruiting agency executive wrote a post on ERE seeking help for web copy as the company was launching a "new recruiting model". I wrote back and said, take a look at what I do and lets discuss what you need. Without even a phone call to discuss her situation, the executive replied - doesn't look like you do what I need. Uh, write compelling copy that will launch your recruiting model and get you business? Yah, I guess I don't do that - I am such a lousy copywriter and commmunicator that my clients are still getting appointments and leads even in the dead of summer in the middle of the worst recession in decades. OK.

Much like the technology resellers which caught on to the power of marketing and dedicated business development, the staffing agencies need to do the same thing. My respondent is right, it is about sales which isn't easy - it takes a lot of work, smarts, and perserverence to achieve business today.