Magnus Marketing Blog

WOW, and there is a recession? You wouldn't know it from the last two weeks of activity at our friendly neighboorhood Kohl's stores. Once again, I have concluded my 10th retail Christmas and 7th at Kohls with much fanfare - actually a ton of cookies - some of which I MADE WITH MY OWN TWO HANDS.

The blizzard dampened our Santa and the Elves event which we do yearly - still singing with hats on - we encourage customers and all the clueless guys "looking for sweatsuits and Snuggies for mom" to ask questions. I personally love the holidays at Kohl's when we really can help customers who need it.

The thing that ruins the holidays is, like any other business, the bad Santa customers. Customers who destroy neatly (and recently) folded tables, demand rudely that you must do their personal shopping (over-reaching the help me find something for mom), and the last minute shoppers. The last minute folks were numerous this year, with I think, record breaking sales for Christmas Eve. Please, I implore those shopping, do not get upset when we have no Snuggies or matched sizes in on the LAST shopping day of Christmas, do not demand discounts and misunderstand your Kohl's cash acquisition at 5:55 p.m., and wait until 6 p.m. (store close) to bring a "Santa cart" full of merchandise. Like our manager, Dave (who I traditionally close with every year) announces - the workers do have families and events to get to. It is very unholiday spirit like to force the workers to work hours extra because of your thoughtlessness regarding gift giving, however your spending is appreciated.

The jolly elf turned into cranky annoyed elf running register at 5:30 when the lines went to customer service. OY. But it was fun. I look forward to closing with Dave again next year and the crew and more bellybusting cookies. Our new store manager is aces, real nice employee and customer focused manager...that too made it an enjoyable season. To another year at Kohl's, great sales, great co-workers, and overall nice customers!