Magnus Marketing Blog

Wow, today I was truly depressed. After following up with a bunch of companies I had contacted previously as I hunted for new clients, I was told by two that they had hired someone who did what I did, and part time also, and the rest didn't even return an email or phone call. It is very scary, because this would not have been the situation a couple of years ago. The economic situation is such that people are working part-time to make money and many of them are as experienced or talented as I. It isn't a matter of telemarketing here or cost, it is the flood of talent that is out there.

I was hunting for new clients because one informed me that they could no longer afford my very affordable rate and were looking into pay-for-performance models. This is usually a sign of a company in a bit of trouble - so I don't think they are viably returning.

Engaging one or more part-time sales people is definitely a win-win on both sides and an entire part-time staff can be built for very low cost with wider coverage. No benefits to offer, no management, just training and ramp up.

I have to consider the environment and rework my intro and tactics. At least I eat my own dog food. And, if you need a good prospecting, inside sales, marketing expert - reach out - I have a slot available for one or two more companies!