Magnus Marketing Blog

Just a note to all who may be involved with the Society of Cosmetic Chemists or visiting Raritan Center's Suppliers Day on May 11 & 12. I will be working the booth - 1361 - along with the great team of SMARTFormulator to debut this truly fantastic software. It is the first "public appearance" for the company and the SMARTFormulator.

The SMARTFormulator is a powerful, yet intuitive software enabling information management for formulations and ingredients. Launched in 2009, the SMARTFormulator was designed by chemical industry executives in the personal care/cosmetics segment. The tool eliminates the use of Excel sheets and dependency on complex technology solutions, tools that typically present inefficiencies within small to midsize laboratories. The SMARTFormulator creates a standardized platform and centralized repository, plus presents powerful functionality for formulations development and related information management.

We have a lot of buzz going with tons of expected visitors and already scheduled site demos. All the prospecting and outreach really paid off and I am looking forward to meeting a lot of our demo'd and not yet demo'd visitors! Credit to the management for having the smarts to attend and exhibit at a key industry show - may this company end up a million dollar+ !