Magnus Marketing Blog

I replaced that client and actually got another one, 2 for one which is usually what happens. However, the economy is slow and it is very hard to find the right type of companies to work with. Particularly ones that are B-to-B and have some product or service that they are early phase launching. In fact, my new client an IT solutions company received a major opportunity within about three weeks of calling and have a few leads. The truth is, that usually is my pattern - fast ROI.

The former client has been remitting commission checks to me as deal after deal continues to close. However, none of the hotter newer opportunities closed. Curious, I tried my CRM login, which still worked, and took a quick look. I had meetings and pending deals with large companies noted for follow-up. What I saw in the CRM was interesting - my former client appears to have hired his aggressive salesguy - a smile and dialer. Tons of calls, lots of activity. Explained why none of the pending deals closed.

No matter how many times I tell people that phone banging results in nothing but quick low priced deals that mean nothing to anyone and that real business is developed over time in a more strategic manner, they pooh-pooh until they realize that they secured half the salesguys salary and lost money on whole thing.

Banging the phone, folks, doesn't work unless you have an established brand, credibility, and a strong offer. Don't do it.

So, as I was poking around the internet the other day, I found a blog written by a former boss. He was one of the two evil entities that created the situation that sparked the final straw and launch of Magnus Marketing Group. The situation there was so bad, that I and a few others ended up on anti-anxiety medication for a while after. And, I explored legal support to remedy the situation I had faced, it was that bad.

This person writes drivel about "not breaking promises", "being a better person", "facing adversity", and all kinds of gooey stuff. I find it unfortunate that his "come to god" moment did not happen while I was an employee of the company since that would have prevented the bullying and abusive treatment that I and others had faced and probably would have opened the door to success. I bless the fact that this person is now employed by a company, slaving to the man - while I have clients and fulfilled my ambition of having - more than a division - an actual company, a scaleable one even of my own - which is still going as MY decision enables.

Nothing he writes will ever change the situation or the ramifications of it. Luckily, after recuperating from the experience - Magnus Marketing Group became reality and the results of that are seen in the consistent successes of my clients, year after year. Interestingly, my colleagues who worked with this person became equally successful - one has a 6 million dollar marketing consulting firm, another a successful social media company, another teaches high school. All these highly motivated, superiorly intelligent, experts under one umbrella - at one time. To think what that company COULD have been had things been different. Oh well, when you roll the dice on the wrong people, treat the right people poorly, and try to be something you clearly aren't - that is what happens. "Right, wrong or indifferent" - decisions lead to nothing but disaster - yes?

Let him write drivel and believe in his new self. He can write all he wants, looking out his office window, turning in a report to his boss, collecting his paycheck, and staring at a picture of his wife and kids - just like everyone else. I, on the other hand, will pick up the phone and find another entrepreneur who needs my help, watch DataBiz get yet another client and argue with John over pricing, and know that my immortality is reflected in yet another piece of innovation making someone else life easier.