Magnus Marketing Blog

I replaced that client and actually got another one, 2 for one which is usually what happens. However, the economy is slow and it is very hard to find the right type of companies to work with. Particularly ones that are B-to-B and have some product or service that they are early phase launching. In fact, my new client an IT solutions company received a major opportunity within about three weeks of calling and have a few leads. The truth is, that usually is my pattern - fast ROI.

The former client has been remitting commission checks to me as deal after deal continues to close. However, none of the hotter newer opportunities closed. Curious, I tried my CRM login, which still worked, and took a quick look. I had meetings and pending deals with large companies noted for follow-up. What I saw in the CRM was interesting - my former client appears to have hired his aggressive salesguy - a smile and dialer. Tons of calls, lots of activity. Explained why none of the pending deals closed.

No matter how many times I tell people that phone banging results in nothing but quick low priced deals that mean nothing to anyone and that real business is developed over time in a more strategic manner, they pooh-pooh until they realize that they secured half the salesguys salary and lost money on whole thing.

Banging the phone, folks, doesn't work unless you have an established brand, credibility, and a strong offer. Don't do it.